INSIDE MUSIC
by Rosemary Conte
Crowdfunding the Arts
Zak Danger Brown, Columbus,
Ohio, an Internet jokester, ran a
Kickstarter campaign to raise $10
to make a bowl of potato salad.
Four days into the month-long
campaign, he had raised $32,000.
It ended at $44,000! Another
Kickstarter campaign was for promoting rape-based
card game that has
players rape their
way through an allgirls school. It raised
$30,000 before it
was cancelled by Kickstarter for
being too sexy.
Reading this, a serious singer/
songwriter, author, or painter might
think that if stupid and depraved
can attract great sums of money,
surely an attempt to drop something beautiful upon the masses
could do as well. But---as the song
says, “It ain’t necessarily so.”
I’ve supported and followed
some Kickstarter and Indiegogo
campaigns, and have done some
research. I’ve found
that the crowdfunding craze has grown
a pioneer mentality. Campaigners
are eager to share
lessons they’ve
learned, to help others succeed. An Internet search
will find such pioneers as well as
many crowdfunding sites that feature tutorials and offer strategies
for a successful campaign.
Filmmaker Jack Ballo is running
Visit us online at http://www.NewJerseyStage.com
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