NATDA Magazine Nov/Dec 2016 Volume 9 Number 4 | Page 63

It ’ s easy to set up and manage an account , as long as you download the app and make yourself the Admin of your dealership ’ s Facebook page first :
Another perk : Instagram will automatically load business information from your Facebook page into your Instagram business account . Things like contact number , email address , physical address , and more .
Now , customers and others who view your Instagram account can directly contact you when they see images of your inventory that they are interested in . Also , you can easily run ads , boost certain posts , and access analytics right from the Instagram app in order to gain and keep more followers .
It ’ s important to have an active presence on the social media platforms your customers use , and Instagram is a big one . Representing your dealership as a business rather than a collection of cool images is crucial if you want to see increased leads and sales as a result of your social media marketing strategy .
ABOUT DEALER SPIKE Dealer Spike is a world-wide digital advertising company focused on helping dealers increase sales and service profitability through online digital advertising and training . They provide beautiful , powerful , distinctive web solutions and tools to hundreds of dealers worldwide . Their expertise comes from real-world dealership experience and a passion for listening and responding to dealers ’ needs in the marketplace . Dealer Spike is focused on helping dealers drive more traffic to the showroom , phone , and internet for less cost . For more information about Dealer Spike , please visit www . DealerSpikeTrailer . com or call 800.288.5917 .
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