In this example , we suggest 78 ads because in December 2016 , dealers received 1.55 leads / ad . If your dealership has a 5 % close ratio , you would need to generate 120 leads . 5 % of those 120 leads is 6 trailers .
Here is the formula to make it even easier : - 6 units to sell / . 05 close ratio = leads needed - Leads needed / . 1.55 avg . leads per ad = ads needed - Ads needed x $ 5 / ad = TOTAL CRAIGSLIST BUDGET
As you know , advertising means spending money to make money and it ’ s important you do your due diligence to understand what marketing sources are driving not only the most traffic , but leading to the most sales .
Keep in mind , the data we analyzed only shows leads that came in through calls , texts , emails , credit applications and form fills for Trailers . We didn ’ t analyze walk-in traffic as we don ’ t record that data so that means your potential to make money from Craigslist is even higher !
If you are interested in discovering more about how Craigslist can generate profit for your dealership , at a very low cost / lead , visit lotvantage . com or call 1-888-569-3865 .
www . natda . org NATDA Magazine 23