easy and effective email letters that
deliver must-have information to your
best customers while creating excitement,
interest and sales for your dealership.
Great newsletters deliver value in the
form of unique, quick to digest and easyto-use information to your loyal customer
and create interest and traffic at the
dealership. Pack your newsletter with
value for the customer while meeting the
needs of the dealership.
The good news: it doesn’t take a
marketing staff to make a great email
newsletter. The best newsletter ideas
are all around your dealership: quality
products, great people, dependable
service and unbeatable value.
Get your email newsletter campaign in
gear with some quick and easy ideas that
don’t take a marketing professional or
much of your time.
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SERVICE SPECIALS
Turn the slowest months in your service
department around with email parts and
service specials. The email newsletter
special is a win for the customer who is
rewarded for loyalty with a unique value.
It’s also a win for the service department,
where additional business is created.
Already running a parts and service
special? Use your email newsletter to
remind your best customers to call and
make their service appointment now.
OLD LISTING, NEW LOOK
Shine the spotlight on a unit that’s been
languishing on your lot and listings by
making it the star of a quick and easy
email newsletter. If the unit isn’t drawing
the customer attention it deserves, the
earlier listing wasn’t effective. Take fresh
photographs, look for new features
to share, and highlight a new price or
financing option. If you think the unit
is worth featuring in your newsletter,
chances are customers will give the unit
a closer look. Search units that have been
listed the longest. If you’re a NetSource
Media customer, you can do this in the
MMC. Just go to List Inventory and sort
by Date added. Scroll to the bottom for
the oldest units.You can also enter a
date range to eliminate your most recent
entries.
TESTIMONIALS
Transform a recent testimonial from
a satisfied customer into a compelling
newsletter. A flattering picture of your
customer and a testimonial about their
experience, a video clip, or excerpt from a
thank-you note are powerful, simple ways
to tell your story and create a quick and
effective newsletter for your dealership. A
testimonial adds credibility to your claims
and gives readers comfort and confidence
in your business.
WHAT’S NEW
New models mean new email newsletter
content. Give your email subscribers a
“sneak peak” inside the newest models
NATDA Magazine www.natda.org