FOOD
Opportunity Description
Founded in 1937 , Krispy Kreme is an international retailer of premium-quality sweet treats , including its signature hot Original Glazed ® doughnut . Headquartered in Winston-Salem , NC , the company has offered the highestquality doughnuts and greattasting coffee for more than 78 years . Today , Krispy Kreme and its one-of-a-kind Hot Light can be found in 1100 + locations in 25 countries . The brand ’ s global mission is to touch and enhance lives through the joy that is Krispy Kreme .
Rankings & Awards
“ Most Craveable Chain in North America ”– Technomic survey
FAST FRANCHISE FACTS
Franchising Since : 1937 Total Franchise Operating Units : 1005 + Company Operating Units : 116 Capital Investment : $ 275,000 - $ 1,911,250 Franchise Fee ( per unit ): $ 50,000 ($ 25,000 development fee and $ 25,000 franchise fee ) Royalty Fee ( per unit ): 4.5 % Advertising Fee ( per unit ): 1.5 % Earnings Claims : Yes Build-Out Options : Freestanding , conversions , end-cap with drive-thru Available Territories : Northwest , Midwest , and Northeast
CONTACT
Patricia Perry | Vice President , Global Franchise Development 336-726-8244 pperry @ krispykreme . com krispykremefranchise . com
Demographics
Market research indicates that Krispy Kreme ’ s breadth of appeal extends across all major demographic groups , including age and income . An ideal trade area will have an ethnically diverse population of 50,000 people and traffic counts of 25,000 cars / day with major retail centers and schools in the area .
Qualifications
Krispy Kreme is seeking qualified multi-unit operators who have a passion for the brand and the willingness to live out the brand ’ s mission . All candidates must have a successful track record of operating a successful multi-unit business , a high level of commitment to customer service and a $ 300,000 liquidity for each store that will be developed .
Site Location Assistance
Krispy Kreme offers comprehensive support for all franchisees from the beginning of the site selection process through store opening . The brand also offers ongoing support for franchisees for all operating stores .
54 MULTI-UNIT BUYER ’ S GUIDE 2016