Multi-Unit Franchisee Magazine Special Edition | Page 32

FOOD

Demographics
Brixx draws strong appeal with
upper-middle & upper-income
consumers seeking casual foods
prepared with high quality
ingredients and scratch made
items. While family-friendly,
Brixx enjoys 3 distinct day
parts with late night business
fueled by craft beer. Vegan and
gluten-free options tap Brixx
into powerful niche markets.

Opportunity
Description
Founded in Charlotte, NC, in
1998, Brixx applies fine dining
techniques to feel-good food
– brick oven pizzas built on
dough made from scratch daily,
salads, pastas, sandwiches &
wraps. The menu is complemented by an approachable selection
of craft beers and wines by the
glass. Embracing neighborhoods,
strong quality of life for staff,
uncomplicated kitchen prep and
low food costs – 21% in
2015 – are all keys to success
at Brixx.*

FAST FRANCHISE FACTS
Franchising Since: 2007
Multi-Unit Franchising Operating Units: 57%
Total Franchise Operating Units: 20
Company Operating Units: 13
Capital Investment: $850,000 to $1 Million
Franchise Fee (per unit): $40,000
Royalty Fee (per unit): 5%
Advertising Fee (per unit): 0.6%
Build-Out Options: In-line, freestanding
Available Territories: All states in the continental US

Qualifications
The ideal Brixx owner has
operational or ownership
experience in the full-service
restaurant industry with $2
million in net worth and liquidity
of $200,000. Prospective owners
should be prepared to build an
organization committed to customer service and excellence of
food preparation and quality.

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Site Location
Assistance
Brixx works best in AAA real
estate lifestyle centers and
mixed-use developments near
upper-middle and upper-income
neighborhoods. Nearby
schools and hospitals are a
plus. Franchisees get guidance
on site selection and syncing
the architectural design of our
storefronts to location.

Tapping Success
with Beer & Wine
All Brixx locations offer 24 craft
beers on tap and at least 14
wines by the glass. Lists are chosen locally and change frequently,
leading Brixx to average 20% of
total sales from alcohol.
Average costs of good sold based
on 11 company-owned locations
in 2015. *

CONTACT
Neil Newcomb
President
[phone]
franchise@ brixxpizza.com
brixxfranchise.com

MULTI-UNIT BUYER’S GUIDE 2016

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