Multi-Unit Franchisee Magazine Special Edition | Page 38
Multi-Unit Buyer’s Guide
FOOD
OPPORTUNITY DESCRIPTION
Since opening in 1969, we’ve never stopped
innovating and it has paid off. Today, with
over 500 restaurants, we’re the #1 fast-casual
seafood chain in the QSR 50, ranked by AUV.
Our high quality seafood, warm hospitality,
and commitment to innovation have helped
us get there. Captain D’s has achieved ongo-
ing success, with six consecutive years of
same-store sales increases and four succes-
sive years of record high system-wide AUV.
FAST FACTS:
FRANCHISING SINCE: 1969
MULTI-UNIT FRANCHISE
OPERATING UNITS: 54%
TOTAL OPERATING UNITS: 225
COMPANY OPERATING UNITS: 289
CAPITAL INVESTMENT: $771,000-
$1,003,000
FRANCHISE FEE: $35,000
ROYALTY FEE: 4.5%
ADVERTISING FEE: 1.1% of gross sales.
EARNINGS CLAIMS: Yes
BUILD-OUT OPTIONS: Freestanding,
Conversions and Inline
(with drive-thru capabilities)
AVAILABLE TERRITORIES: United States
CONTACT
JENNIFER BENJAMIN
Director of Franchise Development
(678) 779-1789
“
Today, Captain D’s is in the best position that
it’s been in over the brand’s 47-year history.”
SITE ASSISTANCE
We will work with you to fi nd the right loca-
tion for your seafood restaurant. You’ll have
full support from our real estate team along
with their site selection tools to give you
confi dence in fi nding the right location for
your new Captain D’s restaurant.
RANKINGS & AWARDS
• Ranked by Entrepreneur magazine as
a top franchise in the Franchise 500®
• Top 50 Multi-Unit Franchise in
Franchise Business Review’s annual
satisfaction survey
• 12th largest AUV growth out of the
nation’s top 100 chains
• #1 fast-casual seafood chain in the
QSR 50 by AUV
DEMOGRAPHICS
Captain D’s draws from a wide spectrum of
the community. From the start, we have had
a strong following amongst young families
and small-town residents, and our ongoing
menu innovation has made millennials our
largest growing segment. The brand’s mul-
tigenerational appeal helps fuel longevity,
and our guest return rate has increased by
13 percent over the past 12 months.
[email protected]
www.captaindsfranchising.com
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– Jim McClure