Multi-Unit Franchisee Magazine Issue IV, 2016 | Page 5

"Denny's is an iconic American brand that delivers on the American dream. When I started with Denny's at 16,
I was a food server. Today, I'm one of the largest franchisees in the system. If that's not the American Dream,
I don't know what is."
Dawn Lafreeda

Denny's Franchisee, Owner/Operator of over 70 restaurants in 6 states

LEARN MORE ABOUT OUR

$1 MILLION
OF INCENTIVES FOR
NEW & EMERGING MARKETS

BE A PART OF

AMERICA'S DINER.
BECOME

TODAY'S FRANCHISEE.
DENNYSFRANCHISING.COM
800 304 0222

©2016 DFO, LLC 203 East Main Street, Spartanburg, SC 29319. This advertisement is not an offer to sell a franchise. The savings estimate of up to $1 million is based on the potential savings of developing, opening and
operating six Denny's restaurants under the New and Emerging Markets incentive program, in comparison to developing, opening and operating six Denny's restaurants without the incentive program. The estimated savings
include reduced royalty fees calculated using the $1,550,000 average unit volume of franchised Denny's restaurants nationwide in 2015, as published in Item 19 of Denny's 2016 Franchise Disclosure Document. Of the
nationwide franchised outlets whose data was used in arriving at the 2015 franchised restaurant sales figure, 613 franchise units, or 44% of the franchised restaurants, actually attained or surpassed the indicated sales
results. Individual restaurant sales performance will vary. There is no assurance that you will do as well or achieve the estimated potential savings. You must accept this risk. See Denny's Franchise Disclosure document for
complete program details, including restrictions such as applicable geography and development time frames. Limited time only.

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