Multi-Unit Franchisee Magazine Issue II, 2016 | Page 30
MULTI
BRAND
BY DEBBIE SELINSKY
Sibling Harmony
Leveraging their differences to build a company
I
n some ways, brothers Jesse and Charles
Keyser, 39 and 35, are very different,
and that’s good. So are their three
brands—Little Caesars, Sport Clips,
and Oxi Fresh Carpet Cleaning—which
also is good. They’ve built their business
over the past decade by leveraging Jesse’s
salesmanship and drive, Charles’ operational skills and passion for food, and their
combined social media savvy into a steadily
expanding franchise company.
“Charles is my counterbalance,” says
Jesse. “He’s a more conservative person. He
makes sure I can go out and open doors at
a quick pace without us getting into financial trouble. Before we sign a lease, we talk
about it. If we both feel good, we do it. If
one doesn’t, we put it on hold.”
Their division of duties has Charles
in charge of operations for Little Caesars
(their first franchise) and Oxi Fresh, which
the brothers signed on with in 2014 after
being impressed by the brand at the MultiUnit Franchising Conference. Jesse, a single
father of two, handles operations for Sport
Clips, their largest franchise with 14 units
and more in the pipeline.
The competitive atmosphere between
the brothers when they were growing up
in a small town in Illinois has been laid
to rest. “We both have different skill sets
NAMES: Jesse and Charles Keyser
TITLE: Co-owners
COMPANY: Keyser Enterprises
NO. OF UNITS: 14 Sport Clips; 5
Little Caesars; 5 Oxi Fresh Carpet
Cleaning vans
AGE: Jesse 39, Charles 35
FAMILY: Jesse has two children,
Katja and Gunnar; both are single
YEARS IN FRANCHISING: 11
Charles (left) and Jesse Keyser.
28
YEARS IN CURRENT POSITION: 11
MULTI-UNIT FRANCHISEE IS S UE II, 2016
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