Multi-Unit Franchisee Magazine Issue I, 2016 | Page 74

People BY JULIE MORELAND Put Your People First Creating a magnetic culture: 3 examples W hat makes a great company culture? Free food? Extra vacation time? Flexible hours? Employers spend more than $720 million on engagement every year, yet only 30 percent of the workforce is actively engaged. That’s because it takes more than “stuff” to truly engage team members. PeopleMatter recently partnered with workplace culture guru Laurie Ruettimann for a webinar on what it takes to build and develop a culture that helps you find and keep happy, passionate, loyal people. She says creating a magnetic culture boils down to six key things: 1) Mission-driven organizations are more fun. 2) Culture is a choice. 3) Straight talk with team members beats buzzwords and legalese. 4) Learn from the best; improved engagement and retention are possible. 5) Money is part of the equation, but there’s more. 6) Loyalt