Multi-Unit Franchisee Magazine Issue I, 2016 | Page 66

BY HELEN BOND

MOVING

TARGETS
Franchisees respond to changing markets

W

hen retired Air Force Lieutenant Colonel Tim Hershberger
signed on as a franchisee with
Dickey’s Barbecue Pit in Florida, the 30year military veteran was already focused
on the customers he knew best. And his
military ties have helped jump-start his
first nongovernmental venture.
His first Dickey’s, in Pensacola, is one
of three planned restaurants that will cater
to current and former military members
in the Florida Panhandle, home to Naval
Air Station Pensacola and Eglin Air Force
Base in nearby Fort Walton Beach. Military customers will receive a 15 percent
discount, and catering orders ar