Multi-Unit Franchisee Magazine Issue I, 2015 | Page 71

Just Be-Cause
Tzoannopoulos says she has a wonderful relationship with the local Arthritis Foundation chapter in Connecticut.
“This past September, we had an employee
outing for all of our team members. We
raised money by securing support from
businesses and sponsors we work with.”
She says goals are set from a national
level, then passed down to each of the
regions and local levels. “As regional developers, we then work with the clinics
in our region to set goals and discuss best
ideas on how to be successful for each of
the planned events. Every year we aim
to go a bit higher than the last. Over the
last few years, we have raised several million dollars for the Arthritis Foundation.”
Tzoannopoulos says it’s easy to get her
employees involved. “Massage therapists
are naturally healers and love to be a part
of cause marketing like Healing Hands for
Arthritis,” she says. Their customers—and
even other local businesses—have also
been eager participants.
She says her business benefits from the

marketing value. But more important, so
does the cause. “This is a win-win, but
ultimately we like to do it because it really does feel good.”

Eugenia Tzoannopoulos, Massage
Envy regional developer, has
helped raise millions for the
Arthritis Foundation.

And you?
These are just a few examples of how
franchise brands are supporting great
causes. So many others, too numerous
to mention here, are doing it today and
have been for years. But a great cause
marketing effort is nothing without
dedicated franchisees carrying out the
mission in their local communities. When
franchisees, in concert with their franchisors, dedicate themselves and their
resources to a cause, embrace assistance
and guidance from their brand, and work
closely with local organizations, good
things happen—for everyone. Along
with proper planning, organized imple