Multi-Unit Franchisee Magazine Issue I, 2015 | Page 6

Departments
CHAIRMAN’S NOTE

Join your peers in “Shaping the Future”
at the 2015 Multi-Unit Franchising
Conference 6
ONLINE

What’ online @ mufranchisee.com 8
s

Columns
CUSTOMERS COUNT

Make It So! 70
Customer growth lessons from Amazon
BY JACK MACKEY

PEOPLE

Multi-Unit

Franchisee
CHAIRMAN
Gary Gardner
CEO
Therese Thilgen
EXECUTIVE VP OPERATIONS
Sue Logan
EXECUTIVE VICE PRESIDENT
Diane Phibbs
VICE PRESIDENT BUSINESS DEVELOPMENT
Barbara Yelmene
BUSINESS DEVELOPMENT EXECUTIVES
Jeff Katis
Judy Reichman
EXECUTIVE EDITOR
Kerry Pipes
MANAGING EDITOR
Eddy Goldberg
DESIGN & PRODUCTION
Peter Tucker
DIRECTOR OF TECHNOLOGY
Benjamin Foley
WEB DEVELOPER
Don Rush
WEB PRODUCTION ASSISTANT
Esther Foley
TECHNOLOGY PRODUCTION ASSISTANT
Juliana Foley
MANAGER, SOCIAL MEDIA
Cheryl Ryan

Now Hiring! 72

SENIOR SALES, EVENT & OPERATIONS
SUPPORT MANAGER
Sharon Wilkinson

Recruiting and retaining the best Millennials

SENIOR PROJECT MANAGER,
MEDIA AND BUSINESS DEVELOPMENT
Christa Pulling

BY ADAM PIERNO

SECURITY

Is Your POS System Safe? 74
5 critical questions to ask your POS vendor
BY BRAND BARNEY

FINANCE

Boosting Unit Profitability 76
Tips for improving your bottom line
BY STEVE LEFEVER & ROD BRISTOL

EXIT STRATEGIES

Thinking of selling? Get the right attorney! 78
Franchise deals require industry-specific expertise
BY DEAN ZUCCARELLO

FRANCHISE MARKET UPDATE

2015: Year of the Franchisee? 80
Protecting the franchise busine