It is unlikely that a Camref (the Campaign for
Real Funerals) could achieve for undertaking
what Camra has achieved so rapidly for beer,
the thirst for the latter being the stronger. What’s
more, most funeral shoppers have no idea that
there are such brilliant indies out there.
So it would be good, perhaps, to see our best
indies walk with more of a strut, make more
noise about what they do and take the fight
to the keggists. A well-kept beer is good for
drinkers; a well-kept secret is no use to funeral
shoppers.
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