Clockwise from top : Ben Mayberry ( 2 ); Kevin Garcia ; photo archives |
Ben Mayberry arrived in New Orleans almost a week before his San Francisco 49er colleagues Colin Kaepernick , Michael Crabtree and Patrick Willis . As a graphic designer and member of the 49ers marketing team , Mayberry is the artist behind the Quest for Six graphics that built excitement for a Niners Super Bowl run . The Niners ’ marketing team began preparing for a Super Bowl bid back when the team was still at the NFC
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Championship stage in order to have everything ready to go as soon as the team won . The sole graphic designer for the franchise , Mayberry has contributed to everything from the team-building posters on the walls of the players ’ hotel rooms to the design of the rally towels . He ’ s responsible for presenting a consistent team image , but admits that when the team wins , “ it just takes over .
“ My goal is to be more creative than just a ‘ designer ,’ ” said Mayberry . With the 49ers ,
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he ’ s had the opportunity to contribute ideas to the team ’ s overall campaign in numerous ways . “ We ’ re a small group . We have one person for every job , and then all our jobs overlap , too . We work well as a marketing team and continue to gel as the pressure builds .”
Mayberry joined the 49ers two years ago , but it wasn ’ t his first foray into sports marketing . After graduating from CSUMB with a self-designed major focused on communication design in 2008 , the former Otters
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baseball player spent over two years working for the university ’ s athletic department .
Mayberry describes his experiences with the Otters and the 49ers as similar . In both organizations , he ’ s had the freedom to experiment with marketing campaigns across new technologies . “ I ’ ve had the opportunity to work on anything and everything , which is one of the reasons I ’ ve been successful ,” said Mayberry .
– Liz MacDonald
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1999 – 2000 2001 – 2005 2006 – 2012 |
Monte Rey gets a new lookCal State Monterey Bay mascot Monte Rey just got a new look and has been flaunting it all over campus . He loves showing off his moves at games and special events with the help of the Otter Dance Team and Blue Crue . His favorite dance ? Gangnam Style , of course . Monte ’ s also active on Facebook and Twitter , where he especially loves celebrating with newly admitted CSUMB students and posting about clams and other “ otter nonsense .”
Connect with him at facebook . com / CSUMBMontyRey or @ CSUMBMonteRey .
– Liz MacDonald
Monte Rey ’ s appearance has evolved over the years . His latest incarnation was designed and created by Street Characters , Inc ., who named him mascot of the month in October 2012 .
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