MilliOnAir interactive Magazine April 2017 - Page 18

MilliOnAir

Autumn/Winter 2017 – The Freakball

David Ferreira’s AW17 collection is inspired by the strikingly unusual and unique. Research began at the circus and its origins, but it was in sideshows and freak shows that he plunged head first into his AW17 collection.

Even though the foundation of the David Ferreira autumn winter collection lays in the film Freaks (1932), the book Freak Show by Roben Bogdan, The Victorian Freak Show and the work of photographer, Joel-Peter Witkin, the collection isn’t a literal inspiration of human deformities and biological rarities, instead it is a celebration of the beauty of singularity, of individuality and of rarity.

Uniqueness is the true meaning of luxury. There is nothing more exclusive than the singular and Ferreira’s pieces play with the shape of the woman’s silhouette, creating a visual poetry that blurs the lines between thing and person, portraying the feeling of holding uniqueness in the highest regards.

The ‘The Freakball’ collection is a celebration of individuality, of not fitting into society’s stereotype of ‘normal’. This collection plays with volumes created by ruffles, godês, gatherings, pattern cutting and straightened Mongolian lamb.

The colour palette sees midnight blue, baby blue, chartreuse yellow, turquoise and pinks from chock to pale on silk double duchesses satins, silk satins, silk crepe satins, Mongolian lamb, tulle and woven metal fabric.

David Ferreira is a Lisbon-based womenswear label that focuses on the perfect symbiosis between traditional and modernity. Prior to launching his own label, he worked for designers such as Iris Van Herpen, Giles Deacon and Meadham Kirchhoff. David was lauded with the international award VFILES Made Fashion with his first collection and subsequently presented his SS16 season over New York Fashion Week. He was then awarded the Merit Award by Fashion Scout, earning three seasons of sponsorship. On the 4th October 2016, David was announced as the winner of the inaugural Les Etoiles Mercedes-Benz in Paris. The label has been featured in WWD, Vogue, Vogue Portugal, Vogue Italia, The Observer, ELLE Brasil, i-D, A Shaded View of Fashion, ELLE France and on musician and style icon, Björk.

Instagram: @davidhsf | #freakball

For further information, samples, interview requests or images contact:

Forward PR: t +442078395059 e davidferreira@forwardpr.com w www.forwardpr.com