Boutique on 57 Shopping Event
Credit: Photo provided by Kasia Bosne
Invite everyone to your event.
Extend an invitation to everyone you know. Even if they cannot make it, they will know you care about them, and maybe come in some other time. Hopefully your store keeps a record or customers’ names, addresses, and email addresses. If not, tsk-tsk.
Create an original advertising campaign.
Your store has its own flavor, so show it. Create flyers for your event using your logo and your own photography, artwork, or design. Think of a catchy name for the event. What colors will you choose for your event?
Schedule, schedule, schedule.
Certainly the best time to host your event is not going to be the same day as Race for the Cure. Visit your local calendar of events websites and read local publications to
make sure your event does not conflict with something major going on in your area. It is hard to hold an event when there is absolutely nothing going on, but check around to see what the events are in your area that draw large crowds and stay away from those dates.
CompassionFashionEvents.com
Creating the mood with some live music for this event hosted by Compassion Fashion Events & Design.
Photo by Bobby Haws
56