(Opposite page) Left-Dorothy Cascerceri, Right- Danielle Cascerceri
Photo Credit: The Intelligencer
(Above) bittle D Wesite Design by Cinnamon Toast News Media
bittle D? And what made you decide to choose an ethical fashion route to begin with?
We chose to go organic because when researching the manufactur- ing process, we realized how important it is for the consumer and the environment. The organic cotton material is a lot more cooperative in the washing process and maintains that "super soft" feel for years after first wear. Our customers love that!
When it comes to marketing your line, what have you found to be the most successful mode of operation?
Since we are a small company, we’ve seen all different types of marketing work for us. Word-of-mouth seems to be really effective since we do a lot of different events – small and large – all over the place. Social media has proven to be pretty great – Facebook, Twitter and Tumblr – because we have a cool personal story to share and people love that. We’ve also been contacted to do some bigger stuff, like feature stories and flash sale sites, which is exciting as a small company; and it shows that we’re gaining more recognition than we realize. Since we’ve only been open for business for a little over a
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