Meredith Events Volume I | Page 31

creative process. It really comes to me in spurts.

Although most of the planning and coordination happens weeks to months in advance, my most successful creation happens on the spot whilst filming, styling, photographing, or editing. When I’m in the “mode,” I can go for hours without a breather- my endorphins start

Andrea at Scott Ian McFarland Event in the midst of producing a fashion premier and press event for Scott Ian McFarland’s Fall 2012 collection.

Photo by Melvin Harper

pumping and my creative energy feeds me, maintaining my focus without the distraction of time. In times when I feel extremely uninspired and have a photoshoot to direct or video to edit...I go to a pile of international fashion magazines in my living room or sites like pinterest for inspiration.

EcologiqueFashion.com

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