When I walked in there for the first time I knew right away that’s where Boutique on 57 was going to be born. I have been very fortunate to be among the most exquisite fashion stores and showrooms around. My clients also love the location and energy of the boutique. Most of them work or spend time in the neighborhood and can easily pop up to shop during their lunch or spare time.
You often utilize event marketing for your store. What types of events do you hold and can you give a specific example of when an event increased your sales dramatically?
Special events are a big part of Boutique on 57 and are a great way to extend our appreciation for loyalty to our clients. In today’s economic climate, we want to encourage and build excitement for shopping and brand awareness through strategical event planning. This past Christmas we partnered up with Natura Bisse at Bergdorf Goodman where our shoppers were offered free facials ($350 value) and received Natura Bisse gift bags. This collaboration is mutually beneficial where clients get introduced to products and services and can enjoy free pampering. Clients will look like million dollars, relax during hectic holiday time, and get the best deals and offers we store for the holiday season.
Boutique on 57 in Manhattan, New York
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