Media Pack 2016 | Page 13

September 8-13 IBC, Amsterdam TV Everywhere I N T E R N AT I O N A L TV Everywhere reflects the ubiquity of IP delivered video services; OTT to TVs, tablets, consoles and mobiles. How are providers tackling the network capacity, workflow, security, and DRM challenges? Whether they are OTT challengers or pay-TV added services, the same questions arise in terms of minimising costs and maximising monetisation. The concept of TV Everywhere also implies new opportunities for global expansion for successful local TV brands or for any content owner who thinks they can leverage a direct approach to an audience hitherto only available to platform owners and broadcasters. It also means a lot of ‘mezzanine’ players, peripheral to the pay-TV giants, have tough decisions or precarious balancing acts ahead as they weigh staying within the provider’s package or seeking a wider audience direct. TV Everywhere International is the only journal devoted to these questions and debates and will be published to coincide with all the major industry events.