Think About Your Eyes public awareness initiative to launch nationally in 2013
Transitions Optical Wins Gallup Great Workplace Award for Fourth Consecutive Year
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Think About Your Eyes public awareness initiative to launch nationally in 2013
Think About Your Eyes , L . L . C ., a non-profit organization under The Vision Council , announced today that it is launching a national public awareness initiative , focused on increasing the importance of overall vision health , in the second half of 2013 . With support from the American Optometric Association ( AOA ), the Think About Your Eyes ® campaign will also be reaching out to optometrists and other industry leaders around the country to join this public eye health initiative .
“ On the heels of a very successful pilot , we are excited to expand our efforts and deliver this message , alongside the AOA , to millions of Americans ,” said Ed Greene , chief executive officer of The Vision Council . “ The first Think About Your Eyes campaign resulted in
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To engage optometrists , members from Think About Your Eyes will be attending both state and local optical association meetings to seek support through annual membership and offer Think About Your Eyes advertising sponsorships to member optometrists in their markets .
“ It is vital for all of us in the eyecare community to promote the importance of vision health to the general public and make sure everyone is aware of the consequences at stake if they don ’ t take care of their eyes ,” said Marty Bassett , chief executive officer , Walman Optical and board member , The Vision Council . “ With Think About Your Eyes , we have found a solution to motivate the general public and our entire industry , and we say special thanks to Essilor of America and Luxottica for initiating this effort through their generous support .”
To learn more , interested partners should contact Rick Holt , director of Think About Your Eyes , via email at rholt @ thinkaboutyoureyes . com or by phone at 703-548-6504 . For more information , visit www . thinkaboutyoureyes . com .
Transitions Optical Wins Gallup Great Workplace Award for Fourth Consecutive Year
For the fourth year in a row , Transitions Optical , Inc . is being honoured with the Gallup Great Workplace Award — a distinction that celebrates the best-performing workforces in the world in terms of employee engagement and productivity . The award will
40 OPTICAL PRISM | MAY / JUNE 2013