Lenses are made from high quality optical plastic with antireflective and scratch resistant coatings . Fetch reading glasses come in quarter increments from + 0.50 to + 3.50 . Single vision prescription lenses are available in CR-39 plastic for mild corrections or 1.67 high index for stronger corrections . Sun lenses are also treated with a scratch resistant coating to increase durability . With low overhead costs and flexible online shopping , Fetch has created an affordable boutique-style optical company .
“ We work very hard to make the collection attractive and flattering to a wide variety of consumers ,” explains Gregory . “ We have a loyal group of reading glass customers who have been with us from the beginning but now we are also attracting a younger customer who is a socially conscious consumer excited about buying prescription glasses online . Our goal is to make all of them feel welcome and excited about the product .”
Sacks believes that her company ’ s commitment to quality , like their commitment to the Pixie Project charity , is a win-win for all involved .
“ We offer a lifetime frame warranty , great customer service through no cost try-ons , superb quality of frame and lens , and a chance to look good and do good ,” explains Sacks . “ Our target market is very broad . The glasses are completely unisex and ageless and the mission crosses all lines as well ; young and old , male and female alike love animals .”
Flemington credits the quality and affordability of the Fetch product line as an eyewear consumer ’ s best friend .
“ Not only do we benefit animal rescue , but the price of our frames is much less than what you would pay for designer frames at an optical shop ,” says Flemington . “ The Fetch line isn ’ t limited to one look or trend , our frames can fit a huge variety of faces and lifestyles .
“ We believe ( in our unbiased opinion ) that we have the very best customers in the world . Some are more focused on style and for some , the animal rescue mission is most important . No matter how they come to us , our customers tend to stick with us ,” she adds .
Gregory believes the new company branding intrigues customers in a positive way .
“ Granted not everyone comes to us or purchases because of the cause , ( we are stylish too ), but those who do tend to be our biggest advocates ,” she says . “ I think animals are such an
important and personal part of our lives that many people can identify with this mission and have been touched by it personally . We receive many wonderful pictures from customers of their rescue animals . I love that part of the job !”
The team at Fetch Eyewear are passionate about what they do and it shows in their product line and charity work .
“ Sales this year are 100 per cent plus over last year ; customers are learning about us and supporting us in a manner that is allowing us to grow and support our mission ,” said Sacks .
Free from the leash of conventional eyewear , this small company has thrown themselves out there in support of a good cause to get their rewards . Sometimes the tail does the wag the dog . Go Fetch . •
PHOTO COURTESY OF FETCH EYEWEAR
32 OPTICAL PRISM | MAY / JUNE 2013