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Companies continue look for new ways to take the simple and make it sensational with new technology and design embellishments .
“( Customers are seeking ) textured patterns , double and triple laminates , translucent colouration , matte finishes , innovative temple treatment like the full flex styles being offered by Skechers Eyewear , are offering additional fit and comfort ,” said VIVA Group International PR and Communications Coordinator Cassandra Decker .
In addition to the popular ' cat eye ', Decker said other retro looks are also making a return including wayfarer inspired shapes , a throw back to the 1950s tough guys from the silver screen , but more recently seen on celebrities like the Blues Brothers , Robert Downey Jr ., and Johnny Depp .
A modern approach has been added to those designs with multicolour combinations and etched designs to add even more detail and personality to each piece .
Decker noted glasses are no longer something people look to as a requirement , but something to be embraced and worn like any other piece of clothing .
“ People see eyewear as an accessory rather than just a necessity ,” she said . •
To see the latest styles from top trend setters in the fashion industry check out our exclusive videos at www . opticalprism . ca
14 OPTICAL PRISM | MAY / JUNE 2013