Optical Prism May 2013 | Page 16

She says the summer will welcome pale nudes and traditional black and white combinations for women , while menswear will focus on blue hues and metallic finishes .
As we move into the summer , pale nudes become more popular as does black and white combinations . For men , blue hues are key this season as are metallic finishes .
“ I think customers are looking for fashionable frames that fit properly , look great and allow them to have better vision all while allowing them to reflect their own personal style ,” she said .
Also making a strong return this year are plastic frames . These durable , multi-coloured frames are appearing everywhere from optical boutiques to department store shelves .
“ Plastic frames are still very strong and the retro look is still surging forward ,” said Mehran Baghaie , owner and designer for Spectacle Eyeworks .
He says he is thrilled to see the focus return to vintage looks such as the cat eye , something that Spectacle Eyeworks is renowned for in the industry .
“ Our cat brand ‘ Pussy Galore ’ is breathing a new life after nine years of existence ; and has been generating very strong sales . I think cat eyes are finding their way on faces of average women so it seems they aren ' t strictly for the Rockabilly girls ,” he said .
A strong proponent for the flattering affects of colour , Baghaie said he is discouraged to see a turn back to dark colours such as black and dark tortoise .
This may be due to the demand for functionality over fashion for some eyewear enthusiasts .
“ I would say customers are after unique design with new innovations on comfort and stability ,” he said .
Whether looking for basic black or multi-coloured frames , one thing remains a major driver in the eyewear industry at the moment — innovation .
Pussy Galore . Top : Chloe C549 Bottom : Carmen C306 Model is wearing Addison from RETRO collection designed by Spectacle Eyeworks .
12 OPTICAL PRISM | MAY / JUNE 2013