From the editor
The eyewear industry is a broad and complex industry.
More than trends and technology, it is the people in the industry that
drive what direction we will move next.
This includes how we manage our business and deal with difficult situations. Not every lens or frame is perfect when it is placed on the patient.
Oftentimes patients don’t understand the complexity of the creation of
a pair of glasses and that the prescription sometimes needs adjustment.
In this issue, we offer tips on how to best manage a patient/customer who
may not be happy with service. Today there are more ways than ever for
patients to share a grievance and it’s important for ECPs to know
effective ways of giving their customer what they want.
The same is can be said about business to business transactions between
suppliers and ECPs. Customer satisfaction is number one and those who
work within the industry must strive to achieve this at all times.
Do you know what lens is best to prescribe your patient? Optical Prism
has launched a new series where we examine products from manufacturers across the industry to provide a practical guide to help you decide
what lens to suggest or perhaps a new lens to explore. This series will
cover a number of factors including manufacturer’s specification,
patient visual functional status, staff opinions on their own experiences
with lenses, and the patient’s visual task