Optical Prism May 2016 | Page 3

contents Volume 34 | Number 2 | May 2016 ON THE COVER SPOTLIGHT 18 Game On 24 20 Shades Above The Rest 24 By Denis Langlois NEWS Behavioural Lens Trials 23 Plastic Plus Now Manufacturing Rodenstock 28 Vision Ease Announces New Appointments 29 Essilor Launches Eyezen Challenge 33 Centennial and Nikon Launch Lab Pak By Dr. Charles Boulet 26 Vision Expo East 30 A Paw To Guide By Sarah McGoldrick DEPARTMENTS FEATURES 24 A Better Day On The Slopes By Denis Langlois 16 How to Respond To Negative Reviews Online 6 From the Editor 8 Vision and Voice 10 Previews OGI, X-IDE, Marchon and more By Trudi Charest 32 Nike 40 Inside Optics 2016 Glimpses Costa, HOYA and Safilo In Our Next Issue EYEFOCUS > LENS TECHOLOGY 42 Events Calendar 43 Classified 44 Framed Going Above and Beyond By Denis Langlois > BLUE LIGHT > APPS FOR THE EYEWEAR BUSINESS You can check online at www.opticalprism.ca // Cover: Serengeti, Bollé Optical Prism | May 2016 03