ESSILOR LAUNCHES EYEZEN CHALLENGE
Essilor, the world leader in ophthalmic optics,
launched the Eyezen Challenge in association
with Fnatic, one of the world’s top ranked eSports teams. This immersive digital experience
will allow everyone to challenge one of the world
stars of eSports, using just their eyes.
This challenge has been created to educate a
generation of young Internet users, who can
spend up to 7 hours a day on screens, about the
importance of preserving their vision. Eyezen™
lenses relieve and help protect the eyes thanks
to new Eyezen™ Focus™ technology and a
harmful blue light filtering system. Eyezen™ is
designed for a connected life, for both eyeglass
wearers and non-wearers.
"We wanted to introduce
them to Eyezen™ through an
entertaining experience linked
to their daily habits which
raises awareness about the
importance of taking care of
their eyes, especially in
intensive screen usage.”
The experience features the Fnatic, one of the
leading international teams in eSports, and
incorporates some aspects of the League of
Legends game. A gaze tracking technology
allows the player to neutralize targets and harmful blue-violet lights that appear on the screen.
During the Eyezen Challenge, the player will
face global eSports star Martin Rekkles Larsson,
equipped with Eyezen™ lenses, in a unique
face-to-face encounter. Players who achieve the
best scores will participate in a draw with the
chance to see a live game o