Optical Prism May 2016 | Page 28

VISION EASE ANNOUNCES NEW APPOINTMENTS New role of Chief Marketing Officer emphasizes international focus of company brands VISION EASE announces three new sales and marketing appointments to enhance its global customer relationships and communications. Grady Lenski was promoted to Chief Marketing Officer, Steve Reiman hired as Vice President of Sales, North America, and David George promoted to Senior Director, North America Key Accounts and Canada. “Grady, Steve and David have extensive experience in building worldwide brands and customer connections. They’re strategic leaders who will help VISION EASE grow by sharpening our sales, marketing and product efforts as a global lens manufacturer,” said John Weber, CEO of VISION EASE. As VISION EASE’s first Chief Marketing Officer, Lenski will guide marketing and product management strategies to lead the company’s worldwide growth. He was selected for the role given his success as VISION EASE’s Vice President of Sales, North America. Reiman brings 26 years of optical industry experience to his role as Vice President of Sales, North America. He’s worked with start-ups and large, publicly traded companies, and most recently served as Senior Vice President, Inside Sales for Sauflon USA. Previous to his role at Sauflon, Steve served in various management roles for CooperVision. Before becoming Senior Director, North America Key Accounts and Canada, George served as VISION EASE’s Director of Sales, North America, where he helped build the manufacturer’s strategic account portfolio. 28 Optical Prism | May 2016 Grady Lenski