Adler, REM
Lacoste, Marchon
Nicolas Roseillier, creative director at
REM Eyewear, says designing lighter
frames has become a growing trend
for the company.
“We’ve found that our consumers not
only love lighter frames because of
the easy fit and comfortability, but
lighter frames are also more visually
appealing and tend to add more flair
and character. They also reveal the
texture of the materials more, giving
it character and dimension,” he says.
REM Eyewear has released new
styles of sunglasses under its Spine,
Converse, Jonathan Adler, Lucky and
John Varvatos brands for spring 2016.
Among the hottest new models is the
new Converse B020, which REM says
represents the “next level in design
aesthetics.”
lenses and unconventional shapes.
MCM, Munich
Marchon has launched new styles of
sunglasses for 2016 under several of
its brands, including Nike, Lacoste,
Chloe and MCM.
The latest Lacoste frames hit on
several of the trends mentioned by
Bessez.
The sunglasses, available in matte
blue, black or tortoise, are crafted
from acetate and boast a round shape
with a bevelled high nose bridge.
The new Jonathan Adler brand Buenos
Aires and Malibu styles are also musthave sunglasses for 2016.
The new women's L812S, for example,
is a lightweight sinuous cat-eye frame
that features translucent acetate rims
and metal temples. The ultra-cool
Lacoste L732S, meanwhile, features
flash lenses and new orange and olive
colour options.
Pierre Bessez, general manager of
Marchon Canada, says versatile designs
as well as products that offer optimum
optical clarity and increased coverage
are among the trends in sunwear.
Several of the new women’s shades by
MCM feature oversized silhouettes,
including the diamond-decorated cateye Berlin model and the completely
acetate round Munich model.
Fashion trends, he says, include intriguing oversized geometric silhouettes,
translucent colour combinations,
frames consisting of both acetate and
metal, iconic brand details, colourful
Linda Mulford-Hum, director of
product development at Centennial
Optical, says along with style, consumers are looking for unique, well-made
and well-designed sunglasses.
“They are drawn to cause-based products, highest-quality lenses and fresh
brands that not everyone else is
wearing,” she says.
Earlier this year, Toronto-based
Centennial became the Canadian
distributor of Costa sunglasses, which
Centennial says is the fastest-growing
sport performance sunglass brand on
the planet.
Mulford-Hum says the company is
extremely excited about adding to its
portfolio products by Costa, which
builds top-performing sunglasses
for anglers.
Centennial is also a distributor for
Bollé, Serengeti and Revo shades.
Also new this year in sunglasses,
Optical Prism | May 2016 21