Optical Prism March 2017 | Page 24

“... Our research and development team broke new ground , discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day .”
COOPERVISION
CooperVision launched this fall in Canada new contact lenses specifically designed for digital device users .
Biofinity Energys feature a unique lens design that CooperVision says simulates what ’ s known as positive power in the centre of the lens , helping reduce strain on the eyes ’ ciliary muscle as a person moves their gaze from on-screen to off-screen and back with less effort .
The lenses also boast Aquaform Technology , which attracts and binds water throughout the lens material to retain moisture even during times of reduced blinking , which is common with device use . This helps alleviate dry eyes , providing the hydration , breathability and softness that healthy eyes deserve .
The lenses also incorporate a smooth , naturally wettable surface design with a special rounded edge , which reduces interaction between the lens and the inside of the eyelids , improving long-lasting wearing comfort .
“ With the reliance on smartphones , tablets , laptops , in-car displays and more every day , we know that trying to change people ’ s behaviors — essentially asking them to scale back their device use or change how they interact with screens — has limited value . CooperVision committed itself to finding a better solution – one that could make a meaningful difference in people ’ s everyday lives ,” says Dr . Gary Orsborn , vice-president of global professional and clinical affairs for CooperVision .
“ As a contact lens specifically designed for millions of digital device users , Biofinity Energys paves the way for meeting their demanding needs in a whollynew manner . Our research and development team broke new ground , discovering a way to address both optical and comfort aspects in a contact lens created to be worn throughout the day .”
Studies have found that more than 90 per cent of adults use digital devices more than two hours a day and nearly 60 per cent of adults use digital devices for greater than five hours per day . A study by Indiana University found that greater than 75 percent of individuals using such devices report eye tiredness and dryness at least once per week or more , and 35 percent once per day or more . Biofinity Energys lenses are designed to be replaced monthly . >> www . coopervision . ca
22 Optical Prism | March 2017