“ OPTIMAL HYDRATION WAS OUR GOAL FOR THIS NEW INNOVATION .”
ACUVUE
Johnson & Johnson Vision Care , which secured the largest share of the market in Canada for contact lenses in 2016 , recently entered the monthly category with its ACUVUE VITA brand contact lenses .
The 30-day daily wear lenses feature HydraMax technology , a new non-coated silicone hydrogel formulation that the company says provides superior comfort all month long over other leading monthly brands .
“ Optimal hydration was our goal for this new innovation ,” says Peter Shen , vice-president , worldwide research and development for Johnson & Johnson Vision Care .
“ The HydraMax Technology in ACUVUE VITA helps maximize lens hydration by integrating the maximum amount of hydrating agent in this lens and then maintains hydration through optimal density and distribution of beneficial lipids throughout this lens .”
Johnson & Johnson surveyed monthly contact lens wearers and discovered that more than two-thirds of respondents experienced comfort-related issues with their lenses at some time during the month . About 84 per cent of those patients used “ compensating behaviours ” such as re-wetting drops or taking breaks from wearing their contact lenses .
“ While we continue to believe that a shorter wearing cycle is better in contact lenses , these survey results shine a light on the critical unmet need in the monthly category ,” says Zohra Fadli of Johnson & Johnson Vision Care .
“ These patient insights helped us recognize the challenges that monthly wearers face and drove our commitment to provide them with a meaningful solution . We know that a change in lens hydration may contribute to a decline in monthly lens comfort , so we focused our efforts on designing a lens that helps maximize and maintain lens hydration , providing reliable , superior comfort all month long .”
Early in 2016 , Johnson & Johnson launched its ACUVUE OASYS with HydraLuxe one-day contact lenses in Canada . The lenses include tear-like molecules that lubricate and moisturize the eye to provide excellent comfort and vision throughout the day . >> www . acuvue . ca
Optical Prism | March 2017 21