THE LENS SOLUTION
BAUSCH + LOMB BIOTRUE
A unique concept in lens care,
Biotrue is bio-inspired to work like
the eyes to help lenses stay clean
and moist throughout the day.
The multi-purpose disinfectant is
Bausch + Lomb’s latest innovation
in disinfectants that has been on
the market for about two years.
The solution makes the contacting
wearing experience very comfortable
by going beyond simply cleaning
and disinfecting lenses to bring
together three bio-inspired innovations: it has a lubricant called
hyaluronan (HA) found naturally in
the tears, matches the pH of healthy
tears, and keeps certain beneficial
tear proteins active.
“The solution has a special lubricant
that keeps the lenses moist for up
to 20 hours. That is a key factor for
this product. So eye care professionals are recommending this solution
a lot for their patients,” said brand
manager, Omar Martinez.
“We are not the number one player
for lens care, but we are the fastest
growing, which is great,” he said.
If you look at the entire category of
contact lens solutions, sales are
declining. It’s not that people aren’t
wearing contact lenses it’s just that
they are using a different model
(daily disposables), which some patients find more convenient as they
don’t require a cleaning solution.
BAUSCH + LOMB PEROXICLEAR
Bausch + Lomb recently introduced
PeroxiClear cleaning and disinfecting
solution, a new hydrogen peroxide
formula. The solution offers an
alternative peroxide-based product.
With an added Triple-Moist Technology to make the contact wearing
experience more comfortable the
solution provides up to 20 hours
of moisture. PeroxiClear provides
the disinfection efficacy you expect
from a hydrogen peroxide solution,
26 www.spineoptics.com
but neutralizes in only four hours,
as compared to six with other
peroxides.
“Patients that use hydrogen peroxide
are patients that have had issues
with their multi-purpose solutions.
Problems like having sensitive eyes
or a history of previous eye infections
are a reason why eye care professionals recommend a hydrogen
peroxide system,” said Martinez.