Air Optix are marketed to women
between the ages of 18 to 35 who
are interested in changing their
eye colour. They provide a natural
looking change and are available
in nine colours, from subtle for
people who have lighter irises to
more vibrant for those with
darker irises.
The website (www.airoptixcolors.
ca) has a colour studio where an
image can be uploaded in order
to play with the different colour
options. The software can also
choose what it believes to be the
best option for that particular
patient. “It is actually a very good
representationof how it’s going
to look on you,” said Da Silva.
Available in Pure Hazel, Blue,
Green, Gray, Brown, Honey,
Brilliant Blue, Gemstone Green
and Sterling grey.
Johnson & Johnson Vision Care,
Inc. has launched 1-Day Acuvue
Define lenses with LACREON
technology, a new category of eye
enhancement lenses that accentuate
natural beauty while helping to
support a healthy eye.
Johnson & Johnson Vision Care,
Inc. 1-DAY ACUVUE DEFINE
Now available in Canada with expanded product
availability inthe market, the brand has had ten
years of success in the Asian market.
The product addresses an unmet need for natural-looking eye enhancement: the 2013 Gallup
Study of the U.S. consumer contact lens market
showed that one in three vision corrected teens/
adultsexpressed a strong interest in purchasing
a contact lens that enhances the natural beauty
of their eyes.
Optical Prism | March 2015 21