New Zealand Market Report
Cox Automotive Initiatives
Q3
Final Four Ford Auction
“This was an
outstanding
team effort
within a tight
timeframe
and shows the
power of Cox
Automotive’s
combined
forces.”
Manheim assist in a
historic Ford event.
W
ith Ford ceasing the
manufacture of vehicles
in Australia, the
company wanted to do something
spectacular – and charitable - with
their last four saleable vehicles.
As our long term customer with
a 26 year relationship, Ford
asked Manheim to help out and
turn the sale into a landmark
special auction event. Led by
Ford National Account Manager,
Jeff Sakellaris and Director of
Marketing, Justin Hodgson, we put
together an extensive promotional
program to advertise the sale of
the final four Fords and organised
the onsite charity auction which
was held on Saturday, October 15.
We built a dedicated ‘Ford’s Final
Four’ website through fellow Cox
Automotive company, Dealer
Solutions, which advertised the
cars for sale and allowed people
to register for Simulcast in order to
participate in the auction.
Manheim heavily promoted the
event to help raise massive interest
levels to ensure a strong online
turn out for the auction, which
was being held as part of an
invitation only Ford ‘Loyalist’ event
at Avalon.
The campaign, largely conducted
using social media channels reached
more than 390,000 people and
over 37,000 watched the auction
via a live stream on Facebook.
As you would expect, the sale of
the vehicles also attracted huge
media interest with coverage of
this iconic event right across the
country.
CEO of Cox Automotive Australia,
Campbell Jones, was extremely
happy with the result and proud of
our team for the work they did to
produce a successful auction
for Ford.
“This was an outstanding team
effort within a tight timeframe
and shows the power of Cox
Automotive’s combined forces.”
“It was vital that we did as much
as we could to look after Ford, a
partner of ours for 26 years.”
“It was a great result for Ford in
a difficult time and we thank our
Cox Automotive family for their
hard work.”
The Manheim run auction saw a
Falcon XR6 (non-Turbo) sedan in
Kinetic Blue colour go for $81,500;
a Falcon Ute XR6 Turbo in Smoke
Grey sell for $81,000; a Falcon XR6
Sprint(No.500 of 500) in Winter
White crack $122,000 and a diesel
Territory Titanium in Silver sell for
$68,500.
Manheim team members organised
the event logistics and executed
the charity auction perfectly on the
day. Using our Simulcast software
the auction was broadcast online to
give anyone who was interested the
chance to own a piece of Australian
motoring history.
A total of $353,000 was raised
which Ford Australia donated to
their long term charity partners.
The proceeds were distributed
between a Geelong based Charity,
Give Where You Live to help
the local community and two
student robotics programs in
Broadmeadows and Geelong.
15 ((0