Special Report
Australian Market Report
Q3
Continuing our in-depth look at autonomous vehicles in this issue,
we bring you the results of a ‘Future Autonomous Vehicle Driver Study’,
recently released by Cox Automotive brand, Kelley Blue Book. KBB is the
veh icle valuation and information source trusted and relied upon by both
US consumers and the automotive industry.
Driver Study
Future Autonomous Vehicle
With new vehicle technologies being reported every day,
autonomous (or self-driving) vehicles are capturing the
attention of the automotive industry, consumers, dealers
and developers alike. However, the research from Kelley
Blue Book reveals that drivers are most comfortable with
the vehicles currently on the road today, believing that
they are significantly safer than models with a higher level
of autonomy.
K
elley Blue Book
commissioned the national
US study to understand
current consumer perceptions
and misconceptions of
autonomous vehicles overall and
by each level of autonomy. The
survey, conducted by market
research firm Vital Findings,
found that consumers are torn
between the need for safety and
the desire for control, with 51 per
cent of respondents replying that
they prefer to have full control
of their vehicle, even if it’s not as
safe for other drivers, while 49
per cent prefer to have a safer
roadway for all, even if that
means they have less control over
their own vehicle. >
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