Manheim-Australian-Market-Report-Q3-2016 - Page 17

Special Report Australian Market Report Q3 Future Autonomous Vehicle Driver Study A majority of current luxury vehicle owners also report more awareness of the higher levels of autonomy, particularly Level 5 (60%, compared to 39% for the remainder of the surveyed group). The majority (67 per cent) of pre-driving Gen Z respondents believe they will see fully autonomous vehicles in their lifetime. Forty-three per cent of pre-driving Gen Z respondents report that they know a lot about autonomous vehicles compared to only 1 per cent of Baby Boomers (51-64 years old). Additional Findings from the 2016 Kelley Blue Book Future Autonomous Vehicle Driver Study: Safer and More Efficient: A majority of Americans (63 per cent) believe that roadways would be safer if autonomous vehicles were standard; however, 37 per cent think that roadways are safer with vehicles operated by people. Pre-driving Gen Z are the most comfortable (73 per cent) and feel the safest (79 per cent) among all age groups with the highest level, Level 5 full vehicle autonomy (without human input). In addition, 60 per cent of respondents would share their vehicle information for more efficient roadways, while 40 per cent prefer to keep their information private. Older Millennials (25-34 years old),who have actual purchasing power today, are not far behind, at 44 per cent and 61 per cent, respectively. A majority of current luxury vehicle owners also report more awareness of the higher levels of autonomy, particularly Level 5 (60 per cent, compared to 39 per cent for the remainder of the surveyed group). Level 4 autonomy and Level 5 autonomy are almost equally appealing to luxury vehicle owners (26 per cent and 25 per cent, respectively), while non-luxury vehicle owners showed the highest interest in Level 4 (30 per cent). I prefer to have a safer roadway for all even if that means I have less control over my own vehicle Consumer needs for safety vs control in autonomous vehicles Ride Share Customers Are Open to Driverless Rides: Americans lean more toward human drivers rather than selfdriving vehicles when ride sharing, with more than half (56 per cent) reporting that they would prefer to use services such as taxis, Uber or Lyft with human drivers, in contrast to 44 per cent who report that they would prefer to use these same services with self-driving vehicles. However, among current ride-sharing users, a little more than half (51 per cent) prefer an autonomously driven vehicle, while just under half (49 per cent) prefer to ride in a human-operated vehicle. Ride-share users are significantly more comfortable letting a vehicle drive them without their control (44 per cent) versus non-ride-share users (34 per cent). I prefer to have a full control of my vehicle, even if it’s not as safe for other drivers With ride-sharing users also more knowledgeable about self-driving vehicles (32 per cent know a lot, versus 8 percent of non ridesharers), they feel significantly more comfortable with the technology at Level 4 and Level 5 fully autonomous vehicles, and feel that autonomous vehicles are safer, than respondents that don’t ride-share. Try It to Buy It: Early adopters are convinced by experiencing the autonomous technology for themselves. Those with first-hand experience develop higher opinions of safety and comfort toward Level 5 vehicles and are the most excited to purchase them. The Best of Both Worlds: On the road to autonomy, interest peaks at Level 4 as it offers the best of both worlds – a fully autonomous vehicle that still provides the option to drive. Level 3 autonomy falls short, with drivers feeling they can’t fully relax as they distrust the autonomous technology, while Level 5 autonomy is off-putting because it doesn’t offer the option to drive. The Future is Coming: If vehicles at all levels of autonomy were available by 2020, 59 per cent of consumers would be likely to purchase a Level 3 or higher autonomous vehicle that is capable of driving itself for extended periods of time. 17