MANAGER MINT MAGAZINE Issue 02 | Page 33

Social entrepreneurs give a damn. Phil Libin, CEO of Evernote has said, “There’s lots of bad reasons to start a company. But there’s only one good, legitimate reason, and I think you know what it is: it’s to change the world.” America needs more businesses that are good, rather than businesses who simply do good, and it starts with a culture designed for employees — be the business upon a hill.
Okay, okay Jagger, get to the point.
You cannot build a brick building with Legos (no offense, Lego — I loved you guys as a kid, but I am trying to make a point), meaning that you cannot build a generous and prosperous company without being generous and benevolent to those who represent it. Wild success and conscious capitalism are not an impossible duo — see State Farm, TOMS, or Warby Parker — but it all derives from a positive, prosperous culture built on a solid foundation of morals and ethics. Go beyond the profit.
Mark Cuban is not wrong, “there has never been a business that has succeeded without sales.” Yes, this is true. But today, every process is streamlined, efficient, and often automatic — shouldn’t your sales strategy be, also? Like Dale Partridge, i would never suggest valuing people instead of profit, however, valuing people over profit will actually make your organization more profitable; start with your employees and construct a business that is right-swipe worthy, and your sales will drive themselves.
Author: Jagger Williams
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