MANAGER MINT MAGAZINE Issue 02 | Page 25

Copy-writing guidelines

Although it may not seem as important, but having a consistent tone in all your business communication is also very professional. You can specify this in your guide and also mention how a copy should not be written. Then again, if you are appealing to a different demographic, then guidelines for the tone, specific to that demographic should also be spelled out here. See copywriting tips here.
The University of Oxford Style Guide