Asia-Pacific Broadcasting (APB) BroadcastAsia2016 Show Daily - Day 4

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FRIDAY, 3 JUNE 2016

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Official Show Daily published by

Go with the flow,
embrace technologies
BY SHAWN LIEW

The winds of change are sweeping through
the broadcast and media industries. Are
traditional broadcasters able to withstand
the impending storm created by digital
disruption — a tsunami that will flatten the
landscape and bring in its wake a media war
involving not only telcos but also on-demand
video service providers such as Netflix?
What can broadcasters do to brace themselves against the turbulence that will change
the face of broadcasting forever?
The advice from three systems integrators interviewed at BroadcastAsia2016 is ‘to
go with the flow and embrace emerging
technologies’.
Embracing new technologies and innovations will be a positive first step forward,
says Aale Raza, managing director of systems
integrator Whiteway Systems.
“It is high time the industry embraces
HDR.
“The industry has been talking about
resolutions for a long time — from SD to
HD and now to 4K/Ultra HD (UHD) — while
neglecting aspects such as colour gamut and

DAY

VISITOR COUNT 1, 2 & 3

1 0,4 6 1
54% overseas visitors

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Whiteway Systems’ Aale Raza:
“It is high time the industry
embraces HDR.

Ideal Systems’ Fintan Mc Kiernan:
“It’s up to broadcasters to
leverage IP in all its guises.”

high dynamic range (HDR),” says Raza, adding that organisations such as the Asia-Pacific
Broadcasting Union (ABU) should push hard
for standardisation for HDR, if broadcasters
are to derive the full benefits of HDR.
Leveraging technologies and innovations
to reduce operational cost is also a critical
factor in the fight for survival.
Fintan Mc Kiernan, CEO of Ideal Systems,
South-east Asia, spent the best part of two
hours and 30 minutes yesterday transmitting live video from his booth at Level 5
to the Ideal Systems Facebook page. This
demonstration, Mc Kiernan says, serves as a
timely reminder of how IP has “dramatically

Magna Systems’ Heinz Herrmann:
“Full IP ... continues to present
teething problems.”

cut down” the cost of live production and
content acquisition.
“With this reduction in cost, there is a
proliferation of high-quality, locally produced content from just about everywhere,”
he adds.
“Where it would once have cost a few
million dollars just to deploy an OB truck,
IP reduces the cost, and complexity in live
production.”
Mc Kiernan also urged broadcasters not
to fall into the pitfall of thinking that the
move to IP involves simply changing existing
• Continued on page 2

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Video-over-IP discussion to continue next year
The show floors of BroadcastAsia2016 have been pulsating with
vibrancy for the past few days,
as visitors checked out the latest
products and solutions on offer,
as well as engaged in a series of
serious discussions on the impact
Singapore Exhibition Services’ Calvin
Koh: “We expect the discussion
[on video-over-IP] to continue at
BroadcastAsia2017.”

of emerging technologies.
Many issues remain to be
addressed in the transition to IP,
and questions remain over Asia’s
willingness to embrace IP.
What is less ambiguous is
BroadcastAsia2016 visitors’ desire
to find out more about the technology, as Calvin Koh, assistant
project director, BroadcastAsia,
Singapore Exhibition Services,

reflects: “Video-over-IP was much
talked about this year, and we expect the discussion to continue at
BroadcastAsia2017.
“We also saw high dynamic
range (HDR) as a key discussion
point this year as broadcasters
continue to explore the possibility
of introducing 4K/Ultra HD (UHD)
services.”
BroadcastAsia2017 will be held

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at the refurbished Suntec Singapore Convention and Exhibition
Centre, and for the first time in the
event’s history, will be held over
three days, instead of four.
This, however, will not diminish BroadcastAsia’s standing as
one of the leading broadcast
trade shows in Asia, Koh assures.
• Continued on page 2

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17/05/2016 17:28