Why Are Pitches Important?
If you are beginning to navigate the “startup
grind” or are thinking about it, the elevator
pitch is your single most important tool.
It is how you communicate the value you
are creating and influence people to move
according to your desires. As you work to
craft a strong elevator pitch you become
forced to strongly evaluate your business
and the most Important messages that
resonate with your audience. You may
find that you have various pitch versions
depending on who you are speaking to or
what your objectives are, but each should
become so second nature that you can
almost recite them in your sleep. The ability
to communicate value to a potential user,
buyer, investor, or supporter is often times
the difference between good companies
that make it and great ones that don’t.
What Makes a Great Pitch?
Every great elevator pitch should have
three very important components: the
benefit, the differentiator and the ask.
Depending on the environment or audience
your can break it down a littler further and
incorporate some of the elements we used
in judging the WeSolv pitch competition:
The Benefit
Problem/Opportunity
It is important to be able to clearly define the
problem or opportunity that your venture
addresses in a manner that resonates with
your audience. WeSolv Pitch Competition
winner, Tiffany Smith of Orange Print, did
an excellent job of passionately explaining
the critical problem of returning citizens,
also known as ex-offenders, needing
the opportunity to support themselves
and addressing the labor shortage in the
construction industry.
The Solution
The Tech Crush audience was very moved
by the value provided by Ka