MADE INC . are not exhausting yourself in things that you ’ re interested in . The other jobs that I had , I was not performing well . I was not used to underperforming . You have to come to a point where when you don ’ t fit in a box , you have to get out of the box . No one really tells you what you should be doing if you don ’ t fit in the box . Once I figured out that I don ’ t need to fit in a box and not be so traditional in my career method and path , everything started happening .
MADE : What are essential elements of a girl boss and how does she make a difference in the creative industry as an entrepreneur ?
VR : When I think of girl boss , I think of just as strong as a guy , like a beast - but in the most elegant , classy way . There ’ s a certain nurturing nature that I woman has and they have a certain finesse to things that only a woman can do . We have certain gifts and traits that are innate to us ( that we were born with ), and we can use that to our advantage when we realize the power in it . I would say finesse - that ’ s the first one . That strong , confident thing , but it also has a finesse to it that can ’ t quite be pinpointed . It is something that you need because when you come too hard or too aggressive , it ’ s intimidating . Beauty . Beauty is just engraved in what we are . We have this thing that we can use . So whether it ’ s your smile , your smell , your grace . We have this advantage that makes everybody happy when you walk in the door . A beautiful woman who is confident and educated with a purpose in life has certain beauty . It ’ s not something that you abuse , but use . The fact that we can have brains and beauty is something . That is power because both men and women appreciate beauty . I think is essential , while also using it to say , “ I can do all these things and be beautiful too ”. The “ Superwoman ” thing too . There are pros and cons to it because you feel like you can do everything and have to do everything even though you ’ re exhausted . But that ’ s not the case . You don ’ t have to do everything , and you don ’ t have to be 150 % in every aspect in your life . However , I ’ m the type of person where if
I ’ m thinking like Superwoman , I ’ m trying to do the best that I can . It doesn ’ t mean that I have to kill it everytime , but it means that I aspire to . As long as I ’ m aspiring to be the best that I can and know my limit at the same time , that ’ s what makes me Superwoman .
MADE : As a brand strategist , consultant and entrepreneur , how do you generate new ideas for each of your clients ?
VR : Well , each client is different . But even if they ’ re doing the same thing , when it comes to branding everything with be different . Branding is storytelling , branding is emotion - and it will be unique . Even if I wanted to copy an idea from one client to the next , I never could because what could fit for one person will not fit for the next . I just believe in authenticity . That ’ s one of the primary things that I teach to clients and preach . But it ’ s also one of the things that I exude being a brand strategist and businesswoman . I believe authenticity is key . Everybody has a unique lane , so I try to teach that .
MADE : How has your career in entrepreneurship affected your life ?
VR : Entrepreneurship has taught me how to trust myself . I think sometimes we don ’ t really ask ourselves the right questions . A lot of times we think we know ourselves so well and really have a good grasp on things . But you don ’ t really know yourself until certain things are presented to you . I would have never asked myself before being an entrepreneur do you trust yourself . And if I did ask myself that I would be like , “ Yeah , of course I trust myself ”. But not until you have to eat what you kill - not until you are responsible for your own success , growth , and paycheck . You are responsible for so much as an entrepreneur . You are responsible for every single thing when you have a business in every aspect - in marketing , business development , finances , promotion . Literally everything . When you first start off , it is just you . You have to figure out everything on your own . You have figure
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