MADE Issue 9 | Page 41

MADE INC
ALEXANDRIA BATDORF CO-FOUNDER AT ZIPFIT DENIM
1 . GET FEEDBACK & ITERATE Many entrepreneurs have a tough time sharing their work at first because criticism can feel like a personal attack since we invest so much of ourselves into what we do . However , the most successful people I know , regardless of industry , are constantly asking for feedback and using that feedback to iterate and make what they ’ re doing better . Don ’ t be afraid to put yourself out there .
2 . COUPLE DATA WITH YOUR CREATIVITY As an entrepreneur , your mind is always racing with new ideas that may help you grow your company . However , it ’ s important to avoid executing on ideas blindly . For example , if you want to test a new marketing platform you should look at supporting data that can justify why the monetary and / or time investment would make sense . There are many tools such as Google Analytics that can help you make informed decisions by breaking down important information such as customer demographics , traffic sources , etc . to understand if the idea is worthwhile . If you don ’ t have this data available to you yet , ask other entrepreneurs or experts in your industry to see what has worked for them .
3 . THINK LONG TERM Why are you starting a company ? How are you different from competitors ? Where do you imagine your company being in 3-5 years ? What resources and strategies are required for you to get there ? When you ’ re starting a company , these are questions that you should be thinking of . When you ’ re thinking long term about what you ’ re trying to accomplish , you ’ re much more equipped to make smart decisions .
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