Luxury Indian Ocean No1 Édition 2014 | Page 63

Living luxury Marsalin, la nouvelle résidence IRS d'Azuri. terrasses et beaucoup d’espaces extérieurs. L’accent a été mis sur les hauts plafonds et les espaces ouverts qui contribuent non seulement à améliorer le design, mais servent aussi à la libre circulation de l’air. Prévoyez-vous d’autres projets dans l’île ? Oui, nous avons une série de projets en perspective qui nous excitent ! Pour le moment, notre grande priorité demeure le lancement d’Azuri et celui de l’hôtel. C’est un hôtel impressionnant construit dans un cadre magnifique ! La plage vient carrément à la rencontre de la piscine – vous devriez venir visiter ! In 2011, Damian Hamp Adams joined the promoter of the IRS Azuri project. Now in charge of Sales and Marketing at IOREC, he tells us why Azuri has such appeal. Welcoming in nature and enthusiastic in spirit, within minutes of meeting him, you start to understand how immense and magnificent Azuri has become. Where did the concept of “Azuri Life in Blue” come from? Azuri is found in a sheltered bay, surrounded by a turquoise lagoon with a white sand beach. The slogan has been part of our marketing campaigns for the last two years and has become a label that we are proud of. How do you explain the fact that Azuri has sold more rapidly than any other project in Mauritius? Azuri is unique in the sense that it is the only IRS project which brings together expatriates and Mauritians in the same living environment. This adds to the character and ensures year round activity for all of our owners. How was it that nobody thought of that before? Perhaps people had thought of it before but hadn't yet taken the steps to look at it financially in terms of their appraisals! Being that our prices start at a level 35% less than our closest competitors in terms of IRS, meant that we could ensure attractive pricing for Mauritians too, this gave us traction in the market place for both products. Who is the typical Azuri buyer? In terms of demographics we have everyone from young professionals with families to retirees. With regards to our strongest markets, France and South Africa are closely tied in the first position. Thereafter the UK and Benelux countries are close behind along with other African countries. How have you managed to reach these markets? We have chosen a very targeted approach using multiple marketing disciplines. We are also big believers in the personal touch, so we regularly travel to meet with our clients in person. We have had a huge response to our customer service and will keep focused on this. What is in the pipeline for the next phase of Azuri? We have just launched a new IRS plot called Marsalin. It is a block where all apartments are sea facing with stunning designs. This has proven to be extremely popular and is selling like hot cakes ! Could you briefly describe the interior of an Azuri residence? The architecture fits a Mauritian lifestyle with a big focus on beautiful ocean views, lots of terraces and outdoor space. Design wise, all aspects focus the eye on the location. High ceilings and open spaces contribute not just to design but also assist in the natural cooling of the properties. Do you have any other projects on the island? Yes, we are very excited a bout a number of projects we have in the pipeline! For now, the big focus is the launch of Azuri and the hotel. It is an impressive hotel with a magnificent setting! The beach comes up to meet the pool... you must come and visit! Azuri 8th Floor, Harbour Front Building Port-Louis Tél. : (+230) 208 8558 Email : [email protected] www.azuri.mu Luxury Mauritius 63