Luxury Hoteliers Magazine 1st Quarter 2017 | Page 82

Maistra – the most ambitious investor in tourism in the region

In addition to nearly 400 million euros invested so far , Maistra plans to invest additional 210 million euros in the coming period with an intent to have more than 95 percent of its hotel capacity at a 4 or 5 star level of service by 2019 .
Maistra positioned itself among the leading Croatian tourist companies due to its previous investments and business results , and in 2017 it confirmed its orientation toward market repositioning , and destination re-positioning at a national and European level . In addition to nearly 400 million euros invested so far , Maistra plans to invest additional 210 million euros in the coming period with an intent to have more than 90 percent of its hotel capacity at a 4 or 5 star level of service by 2019 .
Few destinations can boast what Rovinj and Vrsar in Croatia represent today : in summer it is an ideal place for vacation tourism , while outside the high season Rovinj becomes a congress destination with unique comparative advantages . Let us only mention the most important investments such as the construction of the Monte Mulini Hotel , the first five-star hotel in Rovinj , which marked a clear turning point for Maistra in 2009 regarding its accommodation portfolio , while the hotel positioned itself as one of the most luxurious hotels in the region in only a couple of years . This was followed in 2011 by one of the largest greenfield
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