Westin ’ s Lets Rise Campaign
Westin Hotels & Resorts have just launched a $ 30-million-dollar global brand advertising campaign called Lets Rise , designed to empower travelers to regain control of their health while traveling . The campaign communicates Westin ’ s commitment to their guest ’ s well-being , and will be championing guests to rise-up to the challenge and stay on track with their health goals by connecting to signature programs that help them make it happen – from getting a good night ’ s sleep in the iconic Westin Heavenly Bed to their Gear Lending program in partnership with New Balance ®.
The visuals use early morning light as a constant throughout the campaign as the morning holds the most promise for the day . Guests are challenged “ Will You Get Up , or Will You Rise ?” and Westin are continually introducing programs , partnerships and hotel positions that answer this call . New-era Concierges are experts in extreme sports from heli-skiing to kite-surfing at hotels from The Westin Turtle Bay Resort & Spa in Mauritius to The Westin Resort & Spa in Whistler , B . C . and the acclaimed 24 / 7 WestinWORKOUT ® fitness studios will present updates in line with today ’ s trends that incorporate more stretching , strength and core equipment . Let ’ s Rise is scheduled to open in 50 hotels in the next 5 years globally .
Glamping , Ritz-Carlton style
Asia Pacific Ritz-Carlton Hotels have added a campside adventure to their Ritz Kids program . Junior guests will discover their room has a tent , compass , lantern , flashlight , drinking bottle and cuddly lion . A Star Gaze feature casts the night sky above their tents , as if they were in the great outdoors , while nibbling on a night time feast of milk and cookies . Ritz Kids will be checked-in at a child-sized counter and presented with a Ritz Kids amenity kit holding a lion backpack , all-restaurants bracelet pass for complimentary ice cream , a ‘ passport ’ book , a map to explore the hotel and a chance to earn gifts at check-out . Bath time is a splash-worthy occasion decorated with cartoon character , toys and safari-style sleepwear .
Two Bellmen Three Short Film Series
The high octane Two Bellmen Three Film was just released by Marriott Content Studio and is the first Asian installment , taking place in Seoul , South Korea with the JW Marriott Dongdaemun Square Seoul as backdrop . It draws inspiration from K-Pop and Korea ’ s acting , singing and online communities in a compelling love-story that explores Korean culture , their relationships and their determination to succeed .
Actors and stuntmen William Spencer ( Spider-Man ; Spider-Man 2 ) and Caine Sinclair ( NBC ’ s Grimm ; How I Met Your Mother ) are the heroic bellmen Gage and Christian , competing in the Global Bellmen Games in Seoul . Ki Hong Lee ( Maze Runner , Unbreakable Kimmy Schmidt ) and Jessica Jung ( Former Girls ’ Generation member ) add the romantic twist with their wedding taking place at the hotel while the games are on .
Two Bellmen Three is available for viewing on Marriott ’ s
YouTube channel , Marriott . com as well as other digital platforms including JW Marriott guest room TVs and partner channels .
“ Today ’ s millennials plan and travel differently , often accessing information via their peers or through other conversations they ’ re having on social media ,” said David Beebe , Vice President , Global Creative & Content Marketing at Marriott International . “ And Two Bellmen Three delivers Marriott International ’ s core proposition , a luxurious hospitality experience with elevated offerings and personalized experiences , to this audience using their preferred , and thus more impactful , social channels .”
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