Body Holiday
Relaxation and Getting Away show up at the top of our list in the Portrait of American Travelers , regardless of the segment we are analyzing . And , this is true for the affluent , luxury traveler as well . However , this group also tells us that they are motivated by exploration ( 85 %) and the ability to experience different cultures ( 82 %). These are indicators that these travelers are seeking far more than the room amenities , superb service and cuisine available at the properties they stay . Instead , their interest is less in the property itself and more about using the hotel or resort as a conduit to the environment in which it resides . Thus , partnering with the local community , offering custom concierge programs and providing this affluent audience with an opportunity to build their currency of experiences with as little hassle as possible can be a powerful tool .
Where do you think travel is going in 2017 ? Are we going to keep pushing the boundaries ?
Just when you think amenity creep can ’ t get any more outrageous , and pets can ’ t be more pampered , the boundaries keep expanding . Travelers want bragging rites , family memories , glorious ways to propose marriage and chronicling their travel experiences on social media .