you prefer
sketching
designs or
actually
constructing
them?
Sandra: Well
it’s a daily
process. We’re
inspired by the
day-to-day life of
down to earth,
working people,
from various
cultures — by
artists and travelers
who are not simply into a glamorous
allure. We look at the human body and
how it moves.
Actually we prefer sketching in the
first step and later - for details contrasting a little.
Sherrie: What do you feel are some
of your accomplishments as
designers?
Sandra: UMASAN
creates avantgarde ‘feelgood’ fashion
with innovative
fabrics and
sophisticated
Japanese
cutting
technique.
UMASAN is
creating a
brave new
world
combining high
end taste with
the latest innovation
regarding the longevity
of planet earth and its
inhabitants. Our high
end collection is
dedicated towards the
global, change avantgarde who likes comfort
and taste without
sacrificing
responsibility and
consciousness.
Sherrie: What
designers do you draw
inspiration from?
Sandra: Well we are still
inspired by the old Japanese
like Yohji Yamamoto but also we
like the style of Rick Owens (apart
from the fabrics).
Sherrie: Where do you buy your
fabrics and other sewing
materials?
Sandra: All in Europe most suppliers
are from Switzerland and Germany
as well as Austria.
Sherrie: What do you believe makes
a quality article of clothing?
Sandra: The story behind... not only
the design it’s the hidden message,
the innovative capacity, the chain of
economic value added and most of
all the comfort.
Sherrie: How do you prepare for
a fashion shoot or show?
Sandra: Mostly the shootings are
very instinctive. The shows of
course are planned but I think we
are quite relaxed by preparing our
shows it’s just a natural
process of a floating first idea.
Sherrie: What do you look for
in a model to best represent
the UMASAN brand?
Sandra: Charisma and
personality.
Sherrie: What can we
expect from your next
collection?
Sandra: Character. The
word in Greek means “a
making instrument” and
was originally a
distinctive mark
impressed, engraved or
otherwise formed. The word
later generally came to mean an
enduring imprint or the peculiar,
persistent nature of something,
evident in all its individual
expressions and impressions, and
distinguishing it from everything
else. But above all the word is used
as a description of the
peculiarity of a willing
being, as becomes
apparent in its
actions. UMASAN SS
2015 Coll. searches
and strengthens the
relationship of the
individual to his
inner world, and
dedicated to her,
where we ourselves
refuse any form of
dogmatism.
Sandra it was a
pleasure to get
you know you better and I
look forward to seeing what UMASAN
does next. Earth-friendly UMASAN is
truly changing how we look at
fashion on so many different levels.
To learn more about
UMASAN’s collection go to
www.umasan-world.com.