Philanthropy
“The Art of Pink”
Transforms The
Peninsula Tokyo
T
he Peninsula Tokyo is once
again thinking pink for a
purpose this October, when
it marks Breast Cancer
Awareness Month with its
eighth anniversary in 2015 to raise
awareness and funds for local
breast cancer charities. Over the
course of the month, guests may
enjoy pink-inspired fashion,
photography, dining and spa
experiences, with JPY 500 from
each sale donated to the Japan
Breast Cancer Screening Society®.
The drive is part of a brand-wide
program launched in Hong Kong
in 2010 and now participated in
by each of the ten Peninsula
Hotels worldwide.
Pink is the preferred color at The
Peninsula Tokyo throughout the
month of October. This year, in
a celebration of the fun-loving,
fashion-forward girlish spirit,
the hotel lobby will showcase six
photographs mounted on its lattice
walls of Peninsula Pagegirls
modeling a new collection of
pink-only hand-knit wirebags by
Anteprima Creative Director Izumi
Ogino. An instant hit when they
were first released in 1998,
Anteprima wirebags have since
become an iconic symbol of the
confidence, strength and playfulness
that characterize today’s
independent young women. Izumi’s
unique Hello Kitty® and My
Melody® wirebags, together
with her exclusive pink creations
including a panda, dog, pig and
monkey complete “The Art of
Pink” wirebag collection.
A highlight of the month will be an
auction of Izumi’s “The Art of Pink”
wirebag collection at the exclusive
invitation-only “The Art of Pink
Charity Gala Dinner” on October
19, 2015. Chef de Cuisine Laurent
Poitevin of Le Lobby at The
Peninsula Paris will prepare a
five-course dinner accompanied by
a stellar lineup of French wines and
Champagne sponsored by importers
Enoteca Co., Ltd. and Vinorum Co.,
Ltd. With the generous support of
luxury fashion magazines 25ans and
Richesse, The Peninsula Tokyo plans
to raise more than JPY 1.2 million to
donate to Keep A Breast Japan®.
In a show of solidarity with cancer
survivors and their families, and
underscoring the architect’s vision
of a Japanese lantern when lit at
night, The Peninsula Tokyo becomes
a shining pink beacon every evening
in October, when all sides of its
soaring 100-meter exterior are
illuminated in pink. All staff
members wear a specially
commissioned pink ribbon pin,
and the hotel’s floral designs
sport rosy hues as well.
At the conclusion of last year’s
campaign, The Peninsula Tokyo
raised JPY 3.32 million for Keep
A Breast Japan® and JPY 909,902
for the Japan Breast Cancer
Screening Society® – a total of
JPY 4,229,902 in support of their
many activities to foster awareness
about early detection and
treatment. At Keep A Breast
Japan®, such initiatives in 2014
included localization of an Englishlanguage “Check Yourself” app for
a Japanese audience, distribution
of self-check cards and awareness
bracelets, and the installation,
at women’s clinics and college
campuses, of colorful vending
machines designed with instructive
panels on self-check techniques.
news.peninsula.com/
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