Luxe Beat Magazine OCTOBER 2014 | Page 79

Fashion that it probably seems like a waste to buy brand new clothes when lightly used would suffice. Enter Kidizen. Kidizen is a place for parents (grandparents and others) to buy and sell kidstuff. According to the company’s website, “It’s for the things that ought to be loved by many and deserve a long life. And it’s for folks who recognize the value, and downright awesomeness, of pre-loved things.” Owners Mary and Dori experienced the accumulation of stuff that came with raising kids. When they realized they were “always hunting for something our kids need when we already have more stuff than we can manage,” they saw it as an opportunity to change the non-stop cycle. In a letter on their website, they wrote, ”It’s increasingly difficult to spend less, but we still want the best for our kids. We want things for our children that express their unique style and spark their imaginations. A community of like-minded parents seems a logical place to look. And there’s a certain comfort in knowing another family will love and appreciate our things just as much as we did.” of fashion trends and designer styles. It provides the W6W